After many years with agency networks, Jimmy founded IDENTUS, a creative, business, and innovation-based advisory, specialized in enhancing brand experiences, perceptions, and performances. He has received multiple industry awards; his work has been published and recognized internationally.
Jimmy is also the founder of MINDLAB, an academy that offers specialized professional workshops, training programs, and public seminars customized for professional, business, and academic needs.
Jimmy Ghazal is a seasoned public speaker and lecturer presenting in international conferences and events. Lately, he has been actively promoting the notion of “Experience is the new Marketing” as the challenge for brands today is no longer selling products and services, but rather enhancing and amplifying brand experiences and perceptions.
Jimmy is a mentor in the regional tech startup ecosystem such as Smart ESA, Berytech, UK Lebanon Tech Hub, Speed@BDD, ArabNet, and others. He is also an occasional tech/innovation blogger digitally known as “Techie Dad”
On an academic front, Jimmy is a university Instructor teaching Branding and Communication Strategy at the “American University of Beirut” (AUB), and Media Entrepreneurship at The “Lebanese American University” (LAU) and is an Advisory Board member to the Faculty of Arts and Design and the Notre Dame University (NDU)
Visit IDENTUS website to learn more about the Creative Advisory
Visit MINDLAB website to learn more about the academy