Jimmy Ghazal
Jimmy Ghazal is a communications expert with over 25 years of experience in Branding, Advertising, Content, Publishing, Digital Innovation, Policy, and Political Advisory.
Jimmy worked on iconic international projects in Retail, F&B, Sports, Fashion, Banking, Telecom, TV, Media, Culture, Tourism, Governmental, and Political. He has received multiple industry awards; his work has been published and recognized internationally.
After many years with agency networks, Jimmy founded IDENTUS, a creative, business, and innovation-based advisory based in France, specialized in enhancing brand experiences, perceptions, and performances.
Jimmy is also the founder of MINDLAB, an innovation academy that offers specialized professional workshops, training programs, and public seminars customized for professional, business, and academic needs.
Jimmy Ghazal is a seasoned public speaker and lecturer presenting in international conferences and events. He has been actively promoting the notion of “Experience is the new Marketing” as the challenge for brands today is no longer selling products and services, but rather enhancing and amplifying brand experiences and perceptions.
Jimmy serves as an advisor to many brands and public figures, he is a mentor in the tech startup ecosystem, and an occasional innovation/communication blogger digitally known as “Techie Dad”
On an academic front, Jimmy is a university Instructor teaching Branding and Communication Strategy at the “American University of Beirut” (AUB), and Media Entrepreneurship at The “Lebanese American University” (LAU) and is an Advisory Board member to the Faculty of Arts and Design and the Notre Dame University (NDU)
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IDENTUS is a creative brand advisory specialized in enhancing brand experiences, business performances, and image perceptions.
IDENTUS works with partners to innovate transformative business solutions, develop strategic communication, and image programs; be it for institutions, corporate clients, or public figures.
MINDLAB is an innovation academy that offers specialized professional workshops, training programs, and public seminars customized for professional, business, and academic needs.