Jimmy Ghazal is a leading communications expert with over 20 years of experience in Branding, Advertising, Content, Publishing, Political Communications, and Innovation. Jimmy worked on iconic local, regional, and international projects ranging from Retails, F&B, Fashion, Tourism, Banking, Telecom, Media, Religious, Governmental, and Political.
After many years with agency networks, Jimmy founded “Mindlab”, a creative, business, and innovation-based advisory, specialized in enhancing brand experiences and perceptions. He has received multiple industry awards, and his work has been published and internationally recognized.
Jimmy Ghazal is a seasoned public speaker and lecturer talking in conferences and events across the region. Lately, he has been actively promoting the notion of “Experience is the new Marketing” as the challenge for brands today is no longer about selling products and services, but rather enhancing and amplifying the experience perception of the brand. This is done by crafting positive and emotional brand experiences that meet the customers’ expectations and adapt to market/audience needs. Anytime, anywhere.
On a parallel front, Jimmy serves as a Senior Executive Advisor for “Le Charcutier” supermarket chain. He is contributing to the growth of the brand to become one of the largest and most established Lebanese retailers.
Jimmy is a mentor in the Lebanon tech startup ecosystem such as Smart ESA, UK TechHub, Berytech, Speed and others. He is also an occasional tech/innovation blogger digitally known as “Techie Dad”
Jimmy is also university Instructor teaching Branding and Communication Strategy at the “American University of Beirut” (AUB), and Media Entrepreneurship at The “Lebanese American University” (LAU) and an Advisory Board member to the Faculty of Arts and Design and the Notre Dame University (NDU)
Follow Jimmy on Social Media:
Mindlab is a creative, business, and innovation-based advisory, specialized in enhancing brand experiences, perceptions and performances