Jimmy Ghazal is a leading communications expert with over 18 years of experience in Branding, Advertising, Content, Publishing, Political Communications, and Innovation. Jimmy worked on iconic local, regional, and international projects ranging from F&B, Fashion, Tourism, Banking, Telecom, Media, Religious, Governmental and Political.
After many years with agency networks, Jimmy founded “Mindlab”; a creative, business and innovation based consultancy, working on enhancing brand experiences and perceptions. He has received multiple industry awards, and his work has been published and internationally recognized.
Jimmy Ghazal is a seasoned public speaker and lecturer talking in conferences and events across the region. Lately, he has been actively promoting the notion of “Experience is the new Marketing” because the challenge for brands today is no longer about selling products and services, but rather enhancing and amplifying the perception of the brand. This is done by crafting positive and emotional brand experiences that meet the customers’ expectations. Anytime, anywhere.
Jimmy is a mentor in the Lebanon tech startup ecosystem such as Smart ESA, UK TechHub, Berytech, Speed and others. He is also a tech/innovation blogger digitally known as “Techie Dad”
Jimmy is also university Instructor teaching Branding and Information Architecture at the “American University of Beirut” (AUB), and Media Entrepreneurship at The “Lebanese American University” (LAU) and an Advisory Board member to the Faculty of Arts and Design and the Notre Dame University (NDU)
“Mindlab”; a creative, business and innovation based consultancy, working on enhancing brand experiences and perceptions.